Reddit CEO Flames Protesting Moderators, Calls Them ‘Landed Gentry’

Reddit CEO Flames Protesting Moderators, Calls Them ‘Landed Gentry’

Huffman said the ongoing protest against its API policy is becoming less representative of the communities on Reddit, adding that more "democracy" was needed.

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Reddit CEO Steve Huffman slammed subreddit moderators who continued to push back against the company’s plan to charge for access to its API, a change that would shutter beloved third-party Reddit apps like Apollo, calling them “landed gentry” and saying they weren’t considering the desires of their communities.

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In an interview with NBC, Huffman compared Reddit moderators—who dedicate hundreds of hours, if not more, of unpaid work to their communities—to the “landed gentry,” or wealthy people who own land.

“If you’re a politician or a business owner, you are accountable to your constituents. So a politician needs to be elected, and a business owner can be fired by its shareholders,” he said. “And I think, on Reddit, the analogy is closer to the landed gentry: The people who get there first get to stay there and pass it down to their descendants, and that is not democratic.”

After nearly a week of chaos marked by a moderator-led blackout, which made subreddits private and barred the public from accessing them, Huffman went on a media blitz on Thursday and spoke to various outlets, including NBC, NPR, and The Verge, about the unrest on his social media platform. (Unfortunately, Gizmodo was not one of the chosen few, but our digital door is always open!)

Besides standing his ground and reiterating that the company would not budge on its plans to charge for use of its API, the Reddit CEO had harsh words for the thousands of moderators who had led the week’s protest.

Furthermore, on the issue of democracy, the Reddit CEO stated that while the protest on the social media website may have had the support of many communities at the beginning, he didn’t think that was true now.

It’s something that Reddit would need to address, Huffman said, explaining that the company had to make sure that “the protests, now or in the future, are actually representative of their communities. And I think that may have been the case for many at the beginning of this week, but that’s less and less the case as time goes on.”

Huffman called for “more democracy,” on Reddit, NBC reported, and said communities had an old, “legacy” way of making decisions that Reddit needed to “work our way out of.”

The Reddit CEO’s comments came on the same day the company signaled it could remove moderators who took their subreddits private indefinitely. On Wednesday, moderators over at r/ModCoord announced that more than 300 subreddits, including mega popular communities like r/aww, r/music, r/videos, and r/futurology, would be joining an “indefinite blackout” until Reddit listened to their demands, which include bringing down the cost of API pricing.

Responding to a question about communities being taken private indefinitely as part of the protest on the subreddit r/ModSupport, a Reddit administrator said the company had a duty to keep communities active because they were relied upon by millions of other users.

“If a moderator team unanimously decides to stop moderating, we will invite new, active moderators to keep these spaces open and accessible to users,” the Reddit administrator said on Thursday evening. “If there is no consensus, but at least one mod who wants to keep the community going, we will respect their decisions and remove those who no longer want to moderate from the mod team.”

In his interview with NBC, Huffman didn’t elaborate on a timeline for instituting a more “democratic” Reddit and said subreddits might end their protests voluntarily without the company needing to step in. According to Reddit, as of Thursday, more 80% of its top 5,000 communities by daily active users were open.

As of Friday morning, 4,873 subreddits were still private, according to Reddark, which is tracking the communities taking part in the protest.

“I think most will get there through their own natural decision-making process, and so we’re letting that play out,” he said.

Huffman didn’t limit himself to criticizing Reddit’s protesting moderators in his media blitz, though. He also stated that the company needed to act like an “adult” business and shot down speculation that Reddit’s API crackdown was done to prepare it for an IPO in the near future. Click through to check out what else he said.

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Reddit needs to behave like an “adult” business

Reddit needs to behave like an “adult” business

Image for article titled Reddit CEO Flames Protesting Moderators, Calls Them ‘Landed Gentry’
Photo: Zach Gibson (Getty Images)

Huffman told NPR in an interview that Reddit needed to start behaving like an “adult” business. Earlier this week, the Reddit CEO compared the moderator-led protest to a child “blowup,” telling staffers in an internal memo that, “like all blowups on Reddit, this one will pass as well.”

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“We’re 18 years old,” Huffman said on Thursday. “I think it’s time we grow up and behave like an adult company.”

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Reddit third-party app Apollo makes “millions”

Reddit third-party app Apollo makes “millions”

Image for article titled Reddit CEO Flames Protesting Moderators, Calls Them ‘Landed Gentry’
Photo: Randy Shropshire (Getty Images)

One of biggest sources of tension in Reddit moderator-led protest has been Apollo, a third-party Reddit app that’s set to close at the end of the month because its developer said he can’t afford the company’s new price to access its API. Huffman has previously railed against Apollo and its developer Christian Selig publicly and stated that the company can’t “subsidize” commercial entities like Apollo.

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The Reddit CEO told The Verge that Selig and other third-party apps had made millions using the social media app’s API for free.

“These aren’t like side projects or charities, they’ve made millions. One is owned by an ad network. They have no contract with us,” Huffman said. “Reddit’s the only company that allows these sort of competitive products to exist, and we’ll allow them to continue to exist if it’s fair, if they’re on equal footing, which is paying for their data in the same way that we have to.”

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Reddit was never meant to support third-party apps

Reddit was never meant to support third-party apps

Image for article titled Reddit CEO Flames Protesting Moderators, Calls Them ‘Landed Gentry’
Photo: Zach Gibson (Getty Images)

Although Reddit has offered its API for free for years, it was never meant to support third-party apps like Apollo, RIF, and Sync. According to Huffman, these apps don’t add as much value to Reddit as they take.

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“So the vast majority of the uses of the API—not [third-party apps like Apollo for Reddit]—the other 98 percent of them, make tools, bots, enhancements to Reddit. That’s what the API is for,” Huffman said, as reported by The Verge. “It was never designed to support third-party apps.”

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Reddit isn’t looking at an IPO any time soon

Reddit isn’t looking at an IPO any time soon

Image for article titled Reddit CEO Flames Protesting Moderators, Calls Them ‘Landed Gentry’
Illustration: Justin Sullivan (Getty Images)

Some have speculated that Reddit devised its new API policy because it’s preparing to launch an IPO in the near future. However, Huffman told NPR that taking Reddit public had nothing to do with the new fees, and that it’s not in the cards any time soon.

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“It is essential for us to be a sustainable business, whether or not we go public,” Huffman said. “Now, we would like to be a public company. Not the best market to be doing that. It’s not top of our mind today as it has been in the past.”

Reddit filed paperwork for an IPO in 2021 but didn’t go through with its plan because of market conditions. Huffman said the company would “get there when we’re ready, when the market is ready.”

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Reddit made deals with 3 accessibility apps to continue to use its API

Reddit made deals with 3 accessibility apps to continue to use its API

Image for article titled Reddit CEO Flames Protesting Moderators, Calls Them ‘Landed Gentry’
Photo: Tero Vesalainen (Shutterstock)

Another issue Reddit protestors have raised is how the company’s new API policy would impact accessibility apps, which aim to help people with disabilities access the social media platform. Reddit has stated it would provide exceptions to these types of apps. On Thursday, Huffman said that the company had made deals with three of them: RedReader, Dystopia, and Luna.

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Reddit is working on improving accessibility for its site and apps, the company said in a blog post.

“We’ve [connected] with a number of developers of non-commercial apps that address accessibility needs and offered them exemptions from our large-scale pricing terms,” Reddit said. “As of June 15, 2023, we’ve signed agreements with Luna, Dystopia, and Redreader; conversations continue with others.”

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